The Past Points to Our Future By DAVID HIll
Susan Greene: ASES President
LeADInG THe RenewABLe eneRG Y ReVOLu TIOn
David Hill is chair of
the american solar
For six decades, the american Solar Energy Society
(aSES) has pioneered
the growth of renewable
energy markets, helping
to advance the research,
policies, business models, education and professional relationships
that comprise the foundation of today’s industries.
Today, the technolo-
gies we incubated are
strength with each month. Worldwide, these
renewable resources are the cornerstone of our
energy future. Energy producers, distributors,
consumers and regulators need us more than
ever, in our role as an objective clearinghouse
for information. For instance —
• Consumers have long understood the value of
clean and renewable energy. They want help find-
ing reliable renewable energy products and ser-
vices, and help finding pro-renewable politicians.
They want a cause to believe in and work for.
• Young professionals seek careers bringing
clean, renewable energy to the market. This next
generation of innovators will create new technology, policy and business models. They want
• Established renewable energy professionals
need help modernizing their business practices
to stay competitive in a fast-evolving industry.
• Policymakers, elected and appointed, need
hard facts on which to base practical decisions.
To serve these audiences, aSES offers these
• Chapters fostering grassroots outreach, edu-
cation and action across the country.
• Technical divisions exchanging professional
know-how and providing expertise to chapters
• The annual ASES National Solar Tour, the
largest grassroots renewable energy event on the
continent, connecting the retail industry with
• SOLAR TODAY and its e-media, providing quality content, consumer education and a
versatile platform for marketing communication.
• The annual ASES National Solar Conference, a forum for both young and seasoned professionals to exchange information via formal
papers, networking and business development.
• An influential, well-connected membership
base of savvy individuals, leading businesses and
The Society’s future includes all forms of
clean, renewable energy. Going forward under
new leadership, aSES will be —
• The recognized source of reliable, objective
information to educate the public and officials
about all sources of renewable energy.
• The social network connecting informed,
active and concerned consumers with businesses
offering renewable energy products and services.
• The link between consumers and businesses
on one hand, and advocates and policymakers on
the other, in support of accelerated deployment.
The Society’s future
includes all forms of clean,
• The professional membership organization
connecting young and career-changing pros with
seasoned colleagues and industry experts.
• The clearinghouse to move new technology
efficiently up the path to commercialization.
In short, aSES will build the networks, tools
and forums to help our members and partners
move forward. We are a diverse community,
all moving toward one goal: a clean, renewable
The aSES Board of directors and staff now
invite all members of the aSES community to
contribute ideas in support of that goal. let us
know how aSES can help you, and how you can
We wish you a happy Summer Solstice! ST
Gina R. Johnson: Editor/
Seth Masia: Editor/a SES director
Brooke Simmons: Managing Editor
Allison J. Gray: art director
Dan Bihn: Photojournalist
Richard Crume, Rona Fried,
Chuck Kutscher, Joseph McCabe,
Mick Sagrillo, robert Ukeiley
Bonnie D. Hunt: Eastern Sales Manager
Rob Simonelli: Western Sales Manager
Magazine Advisory Council
Gabriela Martin, Chair
Dan Bihn Paul Notari
Richard Crume Mick Sagrillo
Chuck Kutscher Bob Scheulen
Joseph McCabe Robert Ukeiley
Carolyn Beach: Customer Service
The Fellows Group: Virtual Chief
Patty Michaels: accounting Manager
Joel Moore: National Solar Conference
ASES National Solar Tour
ASES National Solar Conference
ASES Board of Directors
David Hill, Chair
Bill Poulin, Treasurer
Jason Keyes, Secretary
David Comis Nathalie Osborn
Trudy Forsyth David Panich
Allison Gray Jeff Peterson
Walter Grondzik Phil Smithers
Chuck Kutscher Bill Spratley
SOLAR TODA Y (ISSN: 1042-0630) is
published eight times per year by the american
Solar Energy Society, 4760 Walnut Street, Suite
106, Boulder, Colorado 80301, 303.443.3130,
fax 303.443.3212, email@example.com, ases.org.
Copyright © 2012 by the American Solar
Energy Society Inc. all rights reserved.
6 June 2012 SOLAR TODA Y solartoday.org
Copyright © 2012 by the American Solar Energy Society Inc. All rights reserved.