SOLAR TODAY - March/April 2012

perspective
Why You Need to Attend WREF 2012

Susan Greene: ASES President

LEADING THE RENE WABLE ENERG Y REVOLU TION SOLAR TODAY. ORG SOLAR TODA Y®

By Susan Greene

Renewable power has come of age. Today’s industry has achieved the viable level of pricing, and the economies of scale, that we’ve been working toward for half a century.

Now the business must cope with new problems and opportunities of global scale. Worldwide production overcapacity in both solar and wind power challenges any manufacturer, but for everyone else it is a once-in-a-lifetime opportunity for rapid growth.

That’s why it’s so important to attend the World Renewable Energy Forum in Denver, May 13–17. That’s where you can cast a global net for the most cutting-edge and innovative work in the renewable energy field.

WREF 2012 is organized by the American Solar Energy Society, the World Renewable Energy Network, the National Renewable Energy Laboratory, the International Solar Energy Society and the Colorado Renewable Energy Society. Speakers include industry leaders from major companies, including Danielle Merfeld, If you design, build, sell, buy, promote, permit, finance, study, own or operate energy systems, come to WREF.

If you want to see the future of energy, transport and the environment, come to WREF.

If you need solutions, or have ideas to offer, several thousand people at WREF want to meet you.

Register today, at wref2012.org. Early-bird rates end soon.

See you in Denver! ST

Editorial Gina R. Johnson: Editor/Associate Publisher editor@solartoday.org Seth Masia: Editor/ASES Director of Communications smasia@solartoday.org Brooke Simmons: Managing Editor bsimmons@solartoday.org Design Allison J. Gray: Art Director Dan Bihn: Photojournalist Contributors Richard Crume, Rona Fried, Chuck Kutscher, Joseph McCabe, Mick Sagrillo, Robert Ukeiley

Susan Greene is president of the American Solar Energy Society.

Advertising Annette Delagrange: Director of Sales, Colorado and Outside the U. S. adelagrange@solartoday.org P: 630.234.9187 Bonnie D. Hunt: Eastern Sales Manager bhunt@solartoday.org P: 215.750.7692 P: 800.598.7947 F: 215.741.4698 Rob Simonelli: Western Sales Manager rsimonelli@solartoday.org P: 562.431.1630 F: 562.431.1530

Magazine Advisory Council Gabriela Martin, Chair Dan Bihn Paul Notari Richard Crume Mick Sagrillo Chuck Kutscher Bob Scheulen Joseph Mc Cabe Robert Ukeiley Dona McClain

Register today, at wref2012.org.

Early-bird rates end soon.

ASES Operations Carolyn Beach: Customer Service Manager The Fellows Group: Virtual Chief Financial Officer Dona McClain: Program Coordinator Patty Michaels: Accounting Manager Joel Moore: National Solar Conference Assistant ASES National Solar Tour nationalsolartour.org ASES National Solar Conference | WREF 2012 wref2012.org

ASES Board of Directors David Hill, Chair Bill Poulin, Treasurer Jason Keyes, Secretary Jeff Lyng, Immediate Past Chair Toni Bouchard Nathalie Osborn David Comis David Panich Trudy Forsyth Jeff Peterson Allison Gray Tony Silva Walter Grondzik Phil Smithers Chuck Kutscher Bill Spratley

SOLAR TODAY (ISSN: 1042-0630) is published eight times per year by the American Solar Energy Society, 4760 Walnut Street, Suite 106, Boulder, Colorado 80301, 303.443.3130, fax 303.443.3212, ases@ases.org, ases.org. Copyright © 2012 by the American Solar Energy Society Inc. All rights reserved.

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