SOLAR TODAY - January/February 2012

SOLAR TODAY celebrates 25 year

SOLAR TODAY
celebrates
a milestone
anniversary
in interviews
with some
of our most
influential
contributors.

Solar’s Visionaries
on the Next 25 Years

since SOLAR TODAY’s launch in January 1987, it’s been our privilege
to showcase some of the most brilliant minds in solar energy. our
authors represent the brightest lights of the american solar energy
society (ases) membership, many of them having industry-wide
influence that spans decades. here we interview a small sample
about the legacy of the past 25 years — and what they see ahead.

by aLEx abdaLLaH,
giNa R. JOHNSON,
mikE kOSHmRL and

SETH maSia
Balcomb: Now It’s
Selling Customers on
Passive Solar

J. douglas Balcomb, Ph.d., has been part of SOLAR
TODAY from the beginning. In his welcome
note in the 1987 inaugural issue, he wrote: “We
have launched SOLAR TODAY, full of optimism
and hope that ASES and its magazine can forge
a successful future.”
Balcomb, a key driver in the emergence of
passive solar as a credible field, has put his shoul-
der to forging a solar future ever since. When
the market disappeared in the 1980s, Balcomb
was one of few to maintain the knowledge base,
educating readers in the same principles he had
emphasized 25 years prior.