Owner/partner/president/CEO – 69%
System design/ engineer -30%
VP/senior management – 28%
Architect/Designer – 19%
System integrator/installer – 12%
How do they make their buying decisions?
57%
Web sites
46%
Expos/trade shows
45%
33%
Industry publications
Manufacturer’s reps
Owner/partner/president/CEO – 69%
System design/ engineer -30%
VP/senior management – 28%
Architect/Designer – 19%
System integrator/installer – 12%
One of only two
magazines in the industry
to be independently
audited.
Circulation
0
10
20
30
40
50
60
51%
34%
33%
33%
31%
29%
28%
28%
22%
21%
18%
18%
12%
7%
4%
3
