VOLume 25, NO. 3 ApriL 2011 sOLArtOdAy.Org ®

CONTENTS

22

ON THE COVER: In a power purchase agreement with Duke Energy, SunEdison installed this 17.2-megawatt photovoltaic farm on private land in Davidson County, N.C. But to significantly increase solar generation in the United States, we need to site utility-scale plants on federal lands. Will environmentalists and local citizens be willing to make the sacrifice? Story on page 22. PHOTO COUR TESY OF SUNEDISON.

COMING IN MAY:

• SunShot Grant Recipients Promise Solar Breakthroughs • Solar America Cities Pioneer Installation Efficiencies • Mike Nicklas Profiles a LEED Gold Visitors Center • Innovators: SolarCity CEO Lyndon Rive • SOLAR 2011 New Products Preview

Trees

SOLAR TODAY is printed with vegetable ink
on paper containing 100 percent post-
consumer waste. The paper is produced at a
biomass-powered mill. This issue saves:
271

Energy

195
million btu

Water

11. 8 tons

X

Greenhouse Gases

41,922 gallons

Solid Waste

11. 5 tons

Articles appearing in this magazine are indexed in Environmental Periodicals Bibliography and ArchiText Construction Index: afsonl.com.

FEATURES

22 Storm Clouds Over
Solar Energy?

By Robert Glennon

Large-scale deployment depends on getting the policies right, overcoming siting barriers and winning public support for solar on federal lands.

BRIGHTSOURCE ENERG Y

28 Selling Solar

By Richard Crume, Hana Crume and Mike Koshmrl

For integrator businesses, solar sales depend on getting the right message to the right people. And as survey results show, neither may be what you expect.