VOLume 25, NO. 3 ApriL 2011 sOLArtOdAy.Org ®
ON THE COVER: In a power purchase agreement with Duke Energy,
SunEdison installed this 17.2-megawatt photovoltaic farm on private land
in Davidson County, N.C. But to significantly increase solar generation in
the United States, we need to site utility-scale plants on federal lands. Will
environmentalists and local citizens be willing to make the sacrifice? Story
on page 22. PHOTO COUR TESY OF SUNEDISON.
COMING IN MAY:
• SunShot Grant Recipients Promise Solar Breakthroughs
• Solar America Cities Pioneer Installation Efficiencies
• Mike Nicklas Profiles a LEED Gold Visitors Center
• Innovators: SolarCity CEO Lyndon Rive
• SOLAR 2011 New Products Preview
SOLAR TODAY is printed with vegetable ink
on paper containing 100 percent post-
consumer waste. The paper is produced at a
biomass-powered mill. This issue saves:
11. 8 tons
11. 5 tons
Articles appearing in this magazine are indexed in Environmental Periodicals Bibliography and ArchiText Construction Index: afsonl.com.
22 Storm Clouds Over
By Robert Glennon
Large-scale deployment depends on getting the policies
right, overcoming siting barriers and winning public
support for solar on federal lands.
BRIGHTSOURCE ENERG Y
28 Selling Solar
By Richard Crume, Hana Crume and Mike Koshmrl
For integrator businesses, solar sales depend on getting
the right message to the right people. And as survey
results show, neither may be what you expect.
34 CASE STUDY | By Cindy Beckman
Dining Under the Sun
Despite being in fog-swept San Francisco, a new
restaurant mixes solar energy into its recipe for success.
38 SMUD Takes the Lead
By Elisabeth Brinton
How the solar-pioneering utility became the first to
exceed California’s state RPS — and how it aims to
reach 37 percent renewables by 2020.