leaDing the renewaBle energy revolution
sOLaR TODA Y®
Taking our Message to the States
Now more than ever: Think globally, act locally.
Irene PÉrez Law: ASES Interim Executive Director
By JEFF LyNG
The American Solar Energy Society (ASES) has a golden opportunity in 2011 to drive the
transition to a new energy economy
at the state level. Last year’s mid-term
elections resulted in an historic number
of new legislators and a remarkable 29
new governors taking office. With this
large turnover in state leadership, we
face a tremendous need to educate the
new legislators, governors, state energy
office directors and their staffs on the
opportunity for economic recovery
and energy security that the sustainable
energy sectors can deliver. With more
than 10,000 members and regional
chapters in more than 40 states, ASES
is better-positioned than any other nonprofit clean
energy advocacy organization to lead the re-education of our newly installed officials.
Several states made meaningful advances in
2010. For example, Colorado raised its renewable
energy standard (RES) to 30 percent (by 2020) and
California raised its standard to 33 percent (also by
2020). ASES can and should be active in pushing
other states for higher, more robust RESs in 2011.
Another critical issue will be to maintain the funding that allows state energy offices to complete their
implementation of American Recovery and Reinvestment Act (ARRA) programs. ASES chapters and
members could support revolving loan and loan-loss-reserve programs that will ensure long-term
funding for state energy offices.
When we speak of funding
ARRA-authorized programs, we’re
edging into the area of federal policy.
Energy policy activity in Washington since the mid-terms suggests
that for about the next two years our
focus will be to defend the ground
that clean energy has gained. A key
area for action will be to bulwark the
Environmental Protection Agency’s
authority to regulate greenhouse gas
emissions under the Clean Air Act.
Another issue of national concern is
the future of property-assessed clean
energy (PACE) programs. These local
financing tools are still in limbo due to
mortgage-lending rules established by
the Federal National Mortgage Association (Fannie
Mae) and the Federal Home Loan Mortgage Corp.
(Freddie Mac). ASES chapters and members should
step up in encouraging their congressional delegations to support this innovative financing model.
Talk to your senators and congresspeople when
they’re at home in their districts. That’s the best time
to show them how PACE can support the vigorous
growth of local businesses.
As a society and industry, our strongest argument is our proven ability to generate jobs during
the worst economy since the Great Depression.
According to the Solar Energy Industries Association’s National Jobs Census, the solar industry now
employs more than 100,000 people. ASES’ Green
Collar Jobs report estimates that aggressive deployment of renewable energy and energy-efficiency
technologies should produce a net gain of 4. 4 million
new jobs by 2020, over and above the 8.5 million
people employed by those industries in 2007. Photovoltaic (PV) installations rose 115 percent in 2010
alone, validating the Green Collar Jobs projection.
The ASES Policy Committee has begun developing a toolkit for chapters to use in educating
incoming administrations on best practices, model
policies and the economic development potential
of local sustainable energy businesses. We expect to
distribute the toolkit in time for the SOLAR 2011
Conference in Raleigh, N.C.
ASES has a story to tell. I urge you to get involved
in your local ASES chapter in 2011. That’s where the
action will be. See you all in Raleigh. ST
Gina R. Johnson: Editor/Associate Publisher
Seth Masia: Deputy Editor
Mike Koshmrl: Assistant Editor
Brooke Simmons: Manager of Online Publishing
Allison J. Gray: Art Director
Dan Bihn: Photojournalist
Richard Crume, Rona Fried, Chuck Kutscher, Joseph Mc Cabe,
Liz Merry, Mick Sagrillo, Robert Ukeiley
Jeff Lyng is chair of
the american solar
contact him at
Annette Delagrange: Director of Sales,
Colorado and Outside the U.S.
Bonnie D. Hunt: Eastern Sales Manager
Rob Simonelli: Western Sales Manager
Shari Heinlein: National Sales Assistant
Magazine Advisory Council
Gabriela Martin, Chair
Dan Bihn Paul Notari
Richard Crume Alejandro Palomino
Frank Kreith Mick Sagrillo
Chuck Kutscher Bob Scheulen
Joseph McCabe Robert Ukeiley
Dona McClain Jane M. Weissman
Carolyn Beach: Membership Manager
Richard Burns: National Solar Tour Manager/
Bradley D. Collins: National Campaign Director
Elena Hoffrichter: Bookkeeper
Christy Honigman: Director of Development
Kate Hotchkiss: National Solar Conference Manager
Ann Huggins: Member Services
Dona Mc Clain: Program Coordinator
Joel Moore: National Solar Conference Assistant
Chris Stimpson: Executive Campaigner
Solar Nation, a program of ASES
register for solar 2011
SoLAR 2011 is America’s leading conference on
the emerging trends, technology and opportunities shaping the new energy economy. It’s widely
recognized by solar energy professionals for its
cutting-edge educational content. SOLAR 2011
will take place at the Raleigh Convention Center,
May 17-21. ASES expects to attract more than 5,000
solar professionals, business leaders and entrepreneurs to downtown Raleigh, with participants
traveling from across the United States and internationally. Register at nationalsolarconference.org.
ASES Board of Directors
Jeff Lyng, Chair
Margot McDonald, Immediate Past Chair
Bill Poulin, Treasurer
Jason Keyes, Secretary
SOLAR TODAy (ISSN: 1042-0630) is published nine times
per year by the American Solar Energy Society, 4760 Walnut
Street, Suite 106, Boulder, Colorado 80301, 303.443.3130,
fax 303.443.3212, firstname.lastname@example.org, ases.org. Copyright © 2011
by the American Solar Energy Society Inc. All rights reserved.
8 March 2011 SOLAR TODAY solartoday.org
Copyright © 2011 by the American Solar Energy Society Inc. All rights reserved.