SOLAR POWER 2010: Booth No. 4619
ASES SOLAR 2010: Booth No. 725 & 727 The SEIDO Line of Evacuated Tubes Affordable Aerospace Technology for--- Kutscher continued from page 21. we not cede the discussion of climate change to the skeptics. For only by successfully communi- cating the enormity of this problem can we elicit a response of sufficient speed and magnitude to adequately address it. Carl Sagan often made his fellow astronomers uncomfortable because he simplified science and conveyed it in a passionate way. But he was able to reach the average American and provide an appreciation for astronomy that no journal article ver could. We need more climate scientists with Sagan’s vision and enthusiasm. And we also need to enlist non-scientist communications experts to join scientists in getting the message out. In other words, we need to place as high a premium on the art of communication as the skeptics have. If we have learned nothing else from the shift in public opinion, it is that having scientific facts on our side is simply not enough. Only by successfully communicating the enormity of this problem can we elicit a response of sufficient speed and magnitude to adequately address it.
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While it is important to get the climate change
message out to wide audiences, we shouldn’t
underestimate the need to reinforce the message
in those who already accept the science. Perhaps
the biggest impact of the climate change disinformation campaign isn’t that it has fired up political ideologues who will likely never accept the
science anyway, but rather that it has drained the
enthusiasm from those who should be leading the
charge.
People sometimes tell me I’m preaching to the
choir. My response is, yes, I often am preaching to
the choir. But the fact is the choir just isn’t doing
enough. If those of us who know better let the
attacks and ridicule from the skeptics discourage
us from aggressively communicating and tackling
this problem, we will bear a major share of the
blame for the consequences. ST
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