on how networked it is to other relevant sites, not just on its design, bells and
whistles. For example, customer reviews posted on nationally promoted sites
may produce more queries than those posted on your own site. To maximize the
bang for your marketing budget, learn the fundamentals
of social media for business marketing and the basics
of search engine optimization.
Don’t work incognito. People inherently
trust the companies hired by their neighbors,
and that translates into instant credibility for you.
When you’re on the job, take off your hardhat for
a while and put on your marketing hat. You have
the opportunity to analyze the neighborhood’s solar
suitability and sketch out a plan to sell the neighbors.
Jyl Safier is director of marketing at Conergy, and co-founder and director of
the Solar Success! Training Event co-located at the american Solar Energy Society’s
National Solar Conference, solar2010.org.
Want more ideas
from Jyl Safier? Sign up for
Solar@Work to read her full article
and others written by solar profes-
sionals. Best of all, it’s free! Just
visit solartoday.org/sw today.
esolar will provide the mirror field and power tower technology for csP plants built by Ferrostaal ag.
California CSP Firms Go Global
In February, two California-based concentrating solar power (CSP) companies signed rich deals with large European power-plant developers. The deals
confirmed the financial practicality of large-scale solar for baseload electricity
production and the value of American technology in export markets.
On Feb. 8, the French nuclear-engineering giant Areva ( areva.com), forecasting CSP growth of 20 percent per year to 20 gigawatts by 2020, announced the
purchase of Ausra ( ausra.com). Founded in Australia, Ausra moved to Mountain
View, Calif., in 2007 and built a 5-megawatt (MW) demonstration plant near
Bakersfield, Calif. The plant uses fresnel mirrors to focus sunlight on pipes to
generate turbine steam directly, without an oil-based thermal transfer fluid.
Ausra development has been backed by venture capital funding from Khosla
Ventures, Kleiner Perkins, KERN Partners, Generation Investment Management
and Starfish Ventures. These investors will sell their entire stakes in Ausra.
On Feb. 18, eSolar ( esolar.com) of Pasadena, Calif., signed a deal to build CSP
plants around the world in partnership with the engineering firm Ferrostaal AG
( ferrostaal.com), of Essen, Germany. ESolar is to provide the mirror field and power
tower technology, and Ferrostaal, jointly owned by Abu Dhabi’s International
Petroleum Investment Co. and MAN SE of Munich, will make the power turbines
and manage both contracting and financing.
In 2009 eSolar built a 5-MW pilot plant in Lancaster, Calif., and in January
signed a deal to build a 2,000-MW project in China.
New Execs at Sequoia
Sequoia Solar ( sequoiasolar.com) of Solano Beach, Calif., has named Bryan
Pruden as CFO, David Boylan as director of marketing and business development,
and Loren Nancarrow as company spokesperson and business development
representative. Pruden has worked at Intel and SAIC; Boylan comes from Helio-Power, Stellar Solar, Borrego Solar, Siliken Solar and Mercury Solar. Nancarrow is
an Emmy-winning TV reporter.
Flanagan Joins Applied Materials
Applied Materials ( appliedmaterials.com) of Santa Clara, Calif., has named
Joe Flanagan as senior vice president of worldwide operations and supply chain.
Flanagan last served as president of Nortel Business Services.
Solar’s Smart Gets SRCC Cert
Solar’s Smart (solars-smart.
com) of Melbourne, Fla.,
has achieved Solar Rating and Certification
Corp. (SRCC) certification for its Smart 10, 15
and 20 water-heating
collectors. The units feature evacuated-tube arrays,
factory-assembled into a lightweight aluminum frame, complete
with a stainless-steel manifold. The
unit is said to reduce on-site installation time up to 75 percent.
Midwest Launches DC Gear Motor
for Tracking Apps
Midwest Motion Products (
mid-westmotion.com) of Watertown,
Minn., has introduced a new DC gear
motor with an integral brake. Model
MMP-D22-376H-24V GP52-195 BR-005
runs at 24 volts of continuous direct
current (VDC) and measures just 2. 25
inches ( 5. 7 cm) in diameter by 9 inches ( 22.9cm). The keyed 12-mm output
shaft can produce 215 inch-lb. ( 24. 3
Nm) of continuous torque, at 10 RPM,
and 443 in-lb. ( 50 Nm) peak
torque at 1.7 amps. Motor
windings are available
for 12, 36, 48, 60 and 90
VDC. A rear shaft and
mounting holes are
provided for an optical
encoder, available with
resolutions of 32, 100, 250,
500, 1,000 and 1,024 pulses per
revolution. Fully compatible speed
control units are available.
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